Sports Betting Sites Checklist: Must-have Features of Sports Betting Sites that Drive Success
What is Sports Betting?
Betting on sports has become a new trend of entertainment across the globe which also tends to offer players amazing wins and results. Sports betting is a phenomenon of betting on multiple types of sports like cricket, basketball, baseball, hockey, and many more depending on the probability of winning in events, and thus winning when the predictions or logics go right.
The sports betting industry has gained tremendous popularity in recent years. As per the global industrial report, the sports betting domain is growing with a CAGR of 10.26%, which stood at $70bn in 2024 with an annual revenue of $41 bn and may surpass $167.66bn by the end of 2029.
Keeping your sports betting site or business in place with the running trends is very important, and hence looking for the basic checklists of features, technologies, and tools is vital too.
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Points To Never Miss: Sports Betting Sites Checklist
Target Audience & Reach
While developing a sports betting site checklist, you must begin with understanding, analysing and iterating on the target audience. Whether your business is seeking a geographical limitation or else, it must be finalised prior.
Business Type & Needs
The checklist for betting site development also comes with the need to understand and evaluate the business type and its needs. For instance, whether website or application, B2B or B2C or both and many more are the concerns that need to be eyed on.
Licensing & Regulations
Knowing that sports betting sites are not legalised globally, it is a must to look after the legal and licensing factors associated with new sports betting sites checklist in different geographies.
Security Measures
The trusted betting site checklist always comes with a considerable amount of focus on security, safety, and transparency added to the site for a riskless betting experience for punters. Henceforth, checking and integrating best security practices is a must.
Defined Offerings
The new sports betting sites checklist must have a proper and fairly defined list of offerings, which means it can include a defined list of sports, markets, etc. covered and also the other gaming options added.
Post-Launch Checkouts
When getting a sports betting website provider for your development needs, knowing the scope and need for post-launch activities is essential as it can help your business with many industrial take-cares.
Competitors
Knowing that competitors play an important part in your business succession is what many businesses take for granted and end up losing on catching the edge. Hence, before you enter the zone, the betting website checklist must also accompany competitors' analysis.
What Mistakes Doom Your Sports Betting Site?
Sports betting has come a long way as a mode of not just entertainment to people worldwide but also has opened gates for them to yield the best wins from the effective utilization of their logical, analytical predictions, and skills in sports.
Sports betting gained popularity in a less digital era. Now, with the growth of the digital landscape and easy access to various platforms and sports worldwide, users can effortlessly bet on any sport or league across borders.
Henceforth, sports betting sites have got good rapport and popularity in the international space.
Sports betting gained popularity in a less digital era. Now, with the growth of the digital landscape and easy access to various platforms and sports worldwide, users can effortlessly bet on any sport or league across borders.
Henceforth, sports betting sites have got good rapport and popularity in the international space.
Impromptu Business Modeling
A lot of businesses started with sports betting sites development end up making mistakes in setting their business model appropriately. When developing a sports betting website or business, businesses fail in setting a clear distinction whether it is B2B or B2C and hence end up losing their traffic badly.
Unpleasant User Interfaces
In the digital age, users get more attracted to how your website looks at the primary stage. The features of any sports betting site require having a good UI, which, otherwise, lands businesses into failure.
Weak Security & Risk Systems
Securing not just your punters but users as well from frauds or any suspicious activity while being on the platform is important and is less understood by businesses. The lack of a security system can be the reason for your business's downfall.
Lack Of Pace With New Trends
Any trusted betting site checklist involves and requires keeping the fullest of its pace with the novel trends introduced in the industry every time. Many sports betting sites miss or avoid changing as per the trends, and hence suffer falling off the top list.
Outdated Technology
Algorithms, predictive tools, and various other technologies and traits vary from time to time, and missing these adaptations affects downfall.
Ineffective Marketing
Let’s not forget how marketing has become an essential element in the digital world. For betting sites checklists that miss on marketing factors usually suffer from its edge.
Lack Of Unique Offerings
What makes a business unique? Its unique offerings! A checklist for betting sites that does not contain some unique or unmatchable offerings like markets, sports, or events lags with the competitiveness.
Failure to Localize Content & Website
Simply using machine translation won't cut it for game localization. You'll end up missing the mark with players, hurting their experience, making them leave, and getting bad reviews. People in different regions like different stuff, so you really need to know what your players expect locally to create content they'll actually enjoy.
Limited Payment Methods
Payment methods vary across regions. Understanding these local preferences and expectations is vital for developing effective payment method knowledge and implementation that will resonate with players in different locations.
Limited Bonuses & Promotions
Many sports betting operators prioritize welcome bonuses for attracting new players but overlook the importance of diverse bonuses for keeping players engaged and loyal. While initial welcome offers are vital for acquisition, they are not enough to ensure long-term player retention. A wider range of bonuses is necessary to foster lasting player loyalty.
Ineffective Player Retention Strategy
A strong player retention strategy is often neglected by iGaming operators, leading to the loss of valuable players and reduced profits. Businesses can suffer by failing to prioritize retaining current players, especially VIPs, maximizing their profitability, reducing churn, and re-engaging those who have left.
Narrow Customer Service Options
Weak player support can seriously hurt a sportsbook or online casino. Players expect quick and helpful answers when they have problems. If support is slow or unhelpful, players may leave the platform. This can lead to bad reviews and damage the brand’s image. Support teams that aren’t trained well make things worse. Good support isn’t optional—it’s key to keeping players happy and loyal.
Limited Accessibility of Devices
Some operators skip proper market research and assume one strategy works everywhere. They don’t look at local device use or internet access. This can lead to poor mobile performance or no support for options like SMS or Telegram in areas with weak internet. When users can’t access or use the platform easily, they leave. This limits the operator’s growth and stops them from reaching new or niche markets.
Lack of Credibility & Reviews
Not showing honest reviews can hurt an operator’s reputation and turn away new players. When there are no player reviews or feedback, it becomes harder for people to trust the platform. This can make them think twice before joining or placing bets. Your sportsbook can stay miles away from being one of the successful sports betting platforms
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Features Of Sports Betting Sites That Are Must Today
Multi-Device Compatibility
The features of sports betting sites always need to have superb compatibility on various devices like laptops, tablets, mobile phones, etc. to keep it accessible anytime and anywhere.
Competitive Odds
Good odds make players bet more. When including comprehensive features in your sportsbook, it is necessary that you add competitive odds. Additionally, accurate odds need to be displayed in real-time so that bettors can take advantage of the odds and place their desired bets.
Diverse Sports & Events
Your sportsbook must cater to bettors with multiple preferences for sports and events. Having a good number of sports and events will draw more global players and encourage them to keep on betting on your platform.
Live Betting & Streaming
Live betting or in-play betting are currently on trend as one of the most important sportsbook must-have features. It helps bettors to place their bets while a sport or an event is broadcasted. Live betting keeps players hooked making the players experience interactive betting.
Advanced Bonuses & Promotions
Want to draw more players and keep them returning? Well, you need to integrate advanced bonuses and promotions in your sportsbook. With the help of your Content Management System (CMS) and Customer Relationship Management (CRM), you can tailor bonuses and promotions for individual players. This will enable players to have personalised experience.
Advanced Technology
- Artificial Intelligence (AI): AI brings huge value to the iGaming world. It helps analyse player behaviour and preferences, allowing sportsbooks to offer smart suggestions and custom offers. This can boost player satisfaction and create a smooth betting experience from backend to frontend. AI also plays a key role in risk management.
- Big Data Analytics: Big data helps sportsbooks find patterns and improve decisions. With the right tools, providers can process large data sets to improve operations. Many are making strong progress in data analytics and pushing for better results across their networks.
- Mobile App: A mobile-first approach is now a must. Sportsbook solutions need to work smoothly on all devices. Players expect to bet anytime, anywhere. A good mobile app should offer the same experience across platforms. Reach out to learn more about mobile features and updates.
- Virtual Reality (VR): Adding virtual reality content can take iGaming to the next level. It brings a new level of fun and boosts player engagement.
Content Accessibility
- News and Updates: Sharing the latest news about teams and leagues can boost player satisfaction. It keeps everything in one place, making your website a go-to hub for both information and entertainment. When players stay informed, they’re more likely to stay loyal.
- Educational Content: Adding simple guides on how to bet, common terms, and easy strategies can attract beginners. You don’t need to give away everything — just enough to help them understand the basics. Teaching about leagues and tournaments can also make your site more useful for new users.
- Live Scores and Results: Besides education, live scores and results can add real-time value. This helps bettors stay updated with the events they’ve placed bets on. It’s especially helpful for those who follow games closely and want quick updates.
- Video Content: Videos like tutorials, match analysis, and game highlights can connect better with users who prefer quick, visual content. In today’s world of TikTok and Reels, short videos offer a smart way to engage your audience.
- Interactive Content: Connecting with your audience is key. Players enjoy feeling close to the brand. Add polls, ask questions, or create games to build engagement. These small efforts help bettors feel part of your community.
- Professional Leagues: Offer popular leagues like football, basketball, baseball, hockey, and soccer. You can also include top leagues such as the NFL, NBA, MLB, and NHL to give players more variety.
- Esports Leagues: Esports betting grew fast during the pandemic and brought in a younger crowd. Including esports options on your platform can tap into this growing market and keep your offering fresh.
- Non-Sports Events: Some platforms also allow betting on elections, award shows, and other entertainment events. Adding these options can give players more fun ways to stay involved.
Licenses
A licensed sportsbook runs longer because it is legalized in the first place avoiding any unlawful act and offers security to the bettors. Here are certain licenses that you need to consider as one of the crucial sportsbook must-have features.
- Gaming Licence: A gaming licence is needed to run a sports betting website legally in most places. It is issued by a local authority. This licence proves your sportsbook follows rules, files reports, pays taxes, and runs safely within the law.
- Compliance Certification: Your sports betting site should get certified by an independent audit firm. This confirms your provider follows all legal rules. It also shows your platform supports fair play, protects users, and follows laws on gambling and money handling.
- Payment Processor Certifications: Make sure your site has PCI (Payment Card Industry) certification and follows PSD (Payment Services Directive) rules. These show you protect player data and prevent illegal money activities. It builds trust with both users and regulators.
- Data Protection:You must follow data laws like GDPR in Europe or CCPA in California. These rules help protect user privacy and show your sportsbook takes data safety seriously.
- Responsible Gaming Certification: To prove your focus on safe betting, get a certification for responsible gaming. It shows your provider supports tools and features that protect players and encourage healthy gaming habits.
Anti-Risk Tools
Well, if you are developing a new sports betting website checklist, you cannot forget the risk management point anyway. A trusted betting site checklist, hence, definitely accompanies the risk management factors.
Multilingue
Looking at the wider paradigm when it comes to making safe betting sites checklist requires eyeing international aspects too, which concerns lingual barriers the most. If you are planning to take your business offshore, the multilingual feature needs to be there primarily in the betting website checklist.
Seamless Payment Systems
Secured payment system diversification is another vital point to the checklist for betting sites in order to ease cross-border payment ease. This not just offers the availability of options to the users but also enhances the business' credibility.
Crisp UI & UX
Do you know what attracts customers the most? It’s the friendliness of using your platform and the level of appeal it creates among them. This means the sports betting sites checklist must feature amazing UI and UX designs to keep the best visuals added.
Customer Support
Giving your customers support when and where they need can be one of the best ways to showcase your business's strengths and serviceability. This means the betting sites checklist must have the feature of 24*7 customer support.
Why Has Sports Betting Become Popular?
Sports betting has come a long way as a mode of not just entertainment to people worldwide but also has opened gates for them to yield the best wins from the effective utilization of their logical, analytical predictions, and skills in sports.
Here are some prominent reasons that contributed to the popularity of sports betting worldwide ⸺
Here are some prominent reasons that contributed to the popularity of sports betting worldwide ⸺
Online Betting Flexibility
Until now, when things were less digital, it was little wonder that sports betting could have gained so much popularity. Today, with the rising digital arena and ease of accessibility to any platform or sport across the globe, it has become easier for users to bet on any sport or league across boundaries with the fullest ease.
Major Form of Entertainment
Sports betting has grown increasingly popular among the general public. Although some may view gambling as a bad activity, many now find it appealing because it provides entertainment - just like many other leisure activities do.
Sports betting is a fun way to hang out and socialize, thanks to those potential big wins that make it pretty thrilling. More people knowing about the legal ways to bet has really taken off in the US, we're talking like a 30% jump in the last year and a half. And smartphones? They've made everything way easier, better customer service, safer, and more choices, which just means more competition.
Easy Profit Making
The popularity of sports betting is growing rapidly following increased legalization. Bettors can now make easy profits. To potentially increase earnings from sports betting, consider using a dedicated bank account to manage betting funds and mitigate risk. While profitable opportunities exist, remember the inherent risks of gambling and improve your odds through informed betting strategies and research.
Popular News Type
Sports betting is getting really popular because it makes sports more exciting and gives more info about bettors’ favorite teams and players. This has led to networks showing more sports, so your players can really get into the season's story.
It might not be the biggest thing on Twitter compared to stuff like crypto, but sports betting is still talked about a lot online. Twitter says online betting has shot up heavily beyond expectation in just four years, probably because it's easier now to bet on the teams players like.
Massive Bonuses & Discounts
Massive bonuses and discounts are a big reason why sports betting is booming. Many platforms offer welcome bonuses, free bets, or cashback deals to attract new users. These offers make betting more exciting and less risky for beginners. For regular players, they add extra value and keep them coming back. This smart use of rewards plays a key role in the growing popularity of online sports betting.
Pre-live & In-Play Betting Options
Pre-live and in-play betting have added excitement to sports betting. Bettors can now place bets before the game or while it's happening. This gives them more chances to win and stay engaged. The fast action and real-time decisions make betting feel more interactive and fun. These options have played a big role in why more people are joining the betting scene.
Henceforth, sports betting sites have got good rapport and popularity in the international space.
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EXPLORE MORE BLOGS FROM VARIOUS CATEGORIES
Learn from the Top 5 Sports Betting Sites or Sportsbook in the World
FanDuel
Prevalent as a sports betting leader in the USA region and globally, FanDuel Sportsbook Company offers world-class solutions such as sports betting websites, mobile apps, and many more. The solutions by FanDuel are always equipped with the best-of-all trends and features to keep you up with the technology competitiveness.
BetMGM
BetMGM is the other top-ranked sports betting or sportsbook firm in the USA which has been known for its robust adaptation to technology and trend changes. Simple yet smooth interfaces, single-click away services, and a wide portfolio are some of the attributes BetMGM possesses.
Bet365
The leader of the global sports betting industry, Bet365 is a company which offers the most exclusive solutions to businesses set across any corner of the world. The most unique yet edgy solutions are offered by Bet365 and also provide many minute features which are crucial for making the betting solutions classy.
DraftKings
Established in New Jersey and now operating across the globe, DraftKings is another worldwide sports betting site provider which gives a deeper dive to its users in the pool of exquisite features and tools.
Betway
When you want to cover all the live sports with the best in-play and pre-play features, Betway’s sports betting site development services is the one for you. Betway is an internationally recognized sportsbook company which offers exclusive solutions to businesses worldwide.
Want to Know More About the Complete Sportsbook Features List?
Let’s Develop Your Betting Website With GammaStack
Plan Your Sports Betting Website
To begin with the betting site development, plan your website and attributes that explain your needs, requirements, and wants well. This may include planning the type, size, scale, locations, and strength of the website.
Search Solution/Website Provider
The next stage that comes out in the process is searching for providers who can assist in the development and related activities. GammaStack is one of such top sports betting site providers which offers unmatchable websites and services internationally.
Legal Analysis
The legal factors matter a lot when it comes to developing a new betting site and betting site checklist. With the help of providers, the legal factors analysis is our next step towards development.
Allocate Resources
When developing the sports betting website checklist, the top resources and elements required are also to be added to the list so that the business does not miss out on getting any feature which can elevate their quality.
Designing & Development
The next stage is the development and designing of the front-end, back-end, and overall website with top-notch specifications. This includes third-party integrations, custom/bespoke assistance, and so on.
Execution & Post-Execution
Finally, after all these steps, the website is ready to be executed or launched. However, the process never stops here because alongside, taking care of post-launch activities like marketing, evaluation, upgradation, etc. is still important.
Icing On The Cake: What More Do We Offer?
- Is your betting site checklist looking for something which requires help even after the launch of the website? Well, you don’t need to worry about it because GammaStack is the betting website development company which can offer you all post-launch assistance.
- We understand that many businesses only need help with some skilled developers on hire to get their betting website checklist fulfilled. With GammaStack, you surely get the on-demand hiring of developers to help your business with self-service.
- Developing a new sports betting site? Well, do you know you can integrate more games into the website? GammaStack can help you integrate online casinos, slots, lotteries, fantasy sports, etc. into one platform to help your business expand.
Why Choose GammaStack?
GammaStack is the elite provider of best-in-industry sports betting website development. Mastered in the industry for more than 8 years now, GammaStack offers industrially class betting sites as per your new sports betting sites checklist to aid your business in leaping ahead in the market with full competitiveness. Not only up to development, but GammaStack is also the professional provider of post-launch services too including marketing, upgradation, and various other services vital for your business rankings.
FAQs - Sports Betting Sites
Yes, the sports betting software solutions we provide are ready for customization and can be customized as per your business requirements.
Yes, we specialize in providing white-label sportsbooks that can be quickly customized and launched within weeks.
Yes, we already have partnered up with several trusted payment gateway providers for sportsbooks, but if you want the payment gateway of your choice, we can integrate it.
We understand that several gamblers prefer to use cryptocurrency for making payments. Hence, our sportsbook supports fiat as well as cryptocurrency which enables bettors to pick the one they prefer.
Sports betting mobile apps not only enable your customers to gain an uninterrupted betting experience but also enable you to increase downloads, skyrocket engagement and allow you to boost your profits.
GammaStack is the provider of the best sports betting websites that benefited from its skilled team of developers. For a business that equips all resources except the skilled developers, GammaStack offers an on-demand hiring facility to get businesses the best people for development.
Source
- https://www.globenewswire.com/en/news-release/2022/09/12/2513697/0/en/Global-Online-Gambling-Market-Betting-Market-Size-Worth-145-6-Billion-by-2030-at-a-12-CAGR-Custom-Market-Insights.html
- https://www.globenewswire.com/en/news-release/2022/07/14/2479929/0/en/Sports-Betting-Market-Size-Is-Likely-to-Experience-a-Tremendous-Growth-of-USD-167-66-billion-by-2029-registering-a-CAGR-of-10-26-by-Size-and-Share-Industry-Growth-Regional-Outlook-.html
- https://www.statista.com/forecasts/1611270/sports-betting-revenue-market-size-worldwide
