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Online Poker has become one of the most admired online casino businesses which engages a myriad of players. The overall growth of the online Poker industry is increasing at such a fast rate that many entrepreneurs have already invested or are planning to invest in the online Poker business. But starting a Poker business is not everyone’s cup of tea as it requires multiple factors to be considered and you should also possess detailed knowledge about the industry so that you can have a successful online Poker business.
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Overview of Online Poker Industry in USA
It’s been quite slow going for the online Poker industry in the USA after the initial flurry in 2013 which witnessed 3 states in the USA including Delaware, New Jersey and Nevada legalise online Poker. In 2017, Pennsylvania also regulated the game and the newest state which has legalised online Poker is Michigan. It can be witnessed in different countries across the world that the popularity of online Poker game is enhancing with every passing year. Entrepreneurs having their own online Poker website are making huge profits and the industry is seeing a significant level of growth.
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Ways of Starting an Online Poker Business
Though online Poker seems to be a profitable business idea, it is very crucial to make a right start and plan how you want to start your online Poker business. Here are some possible ways of starting an online Poker business:-
Joining a Poker Network
Different companies offer ready-made online Poker platform; you get ready-made software, player pool & you need not pay any upfront money for software or server. A small set up fee is charged initially and afterwards either a revenue share or monthly fee is charged by the companies for using their services. In this network option, you get the same tools and same software as the bigger sites. It is basically a pay as you use service model in which you need not get a custom online Poker software developed for you and instead use that money on engaging players and marketing of your business. But if you are planning to set up a large scale business of your own instead of joining an existing network and you also have a large budget then you should get a bespoke online poker software from a reliable software development company.
Getting a Custom Online Poker Software from a Software Provider
You can opt for a trusted online poker software provider and get a custom online Poker software as per your specific requirements. You need to provide your exact expectations and requirements to the software development company and they can build a feature rich online Poker software that matches your requirements. It seems to be a beneficial option as compared to starting a Poker business by joining a Poker network as you need not share any revenue or pay any monthly fee for software. You get full ownership of the software developed by the software providers.
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Monetization Strategies in Online Poker Gaming Business
An array of monetization strategies can be used by online Poker gaming businesses through which they can generate huge revenues.
Paid game model
You can launch your Poker platform’s paid version and generate revenue each time when your Poker game is downloaded.
In-app advertisements
You can display ads in between the game and can make money each time an ad is clicked or viewed.
In-game purchases
You can allow your players to buy in-game items and assets for enhancing their gaming experience and you can generate revenue through these in-game purchases.
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Steps to Start an Online Poker Business
Business Planning
Planning has always been a crucial step of starting an online Poker business as you need to be very clear about certain things such as budget, way of starting a business(joining a Poker network or getting a custom Poker software), hiring a staff for handling the platform, etc. Plan out all the factors in detail before starting the business so that you can stay aware about all the upsides as well as downsides and then create your strategies accordingly.
Well-Planned Budget
Having a predefined budget is very crucial for starting an online Poker game business as you need to spend at various stages of launching your online Poker software such as software development fee, licensing fee, renewals, marketing & advertising, etc. Thus you are crystal clear about the budget that you have so that you can have a profitable online poker game software.
Regulation & Licensing
You need to stay clear about your target audience or players and the countries to which they belong to. This helps you in defining whom you will need to take licensing approval from. Each jurisdiction has its own licensing requirements and the process which is followed to apply for licence.
Software/ Website Development
Online Poker software or website development is a very crucial step of starting an online Poker business as opting for a right software provider is half work done. A trusted software provider will guide you precisely at every stage of building, designing, developing and launching your own online Poker game software. The team of designers create innovative and brand specific design of online Poker software. Experienced online poker software developer use the latest technologies & tools for implementing the latest game features in the software so that your players get an engaging online Poker gaming experience.
Payment Gateway Integration
There are different payment gateway providers but you should always opt for a reliable and trusted payment gateway for your online Poker software. Transactions or payments are always one of the most critical and crucial aspects of the gaming platforms. Players always prefer choosing the gaming software which has reliable and secure payment options. Thus you need to count on trusted payment gateways for your online Poker software.
Marketing & Advertising
Marketing has two aspects including pre-launch and post-launch marketing campaigns. Even before the launch of the software, the marketing team must pull up their socks and plan a detailed marketing campaign and let people know about their platform which is to be launched. Post launch, the team can promote the platform’s highlights or USPs through different mediums so that more audiences can engage towards the online Poker software.
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How to Engage Players Towards your Online Poker Software?
Here are the important steps which can clear your queries about how to start a crypto casino business:-
Affiliate Programs
Affiliate Programs Having affiliate programs in your online Poker software allows you to get leads or engagements through other websites or affiliates who promote your platform on their websites and ask for some fee or a percentage of the profits which is generated through the players referred by them to your website.
Rewards and Bonuses
Different rewards and bonuses such as welcome bonuses, referral bonuses, etc attract players towards the online Poker sites thereby enhancing the engagement on your platform. Players always find bonuses or rewards lucrative thus including loyalty programs or bonus systems in your online Poker software is an easy option of engaging players for your online Poker platform.
Keep your Business Plan Unique
Staying ahead of your competitors demands that you should have something unique which makes you stand out of the crowd. Thus maintaining your exclusivity is a key step for staying a step ahead of your industry competitors. You should include certain features, bonuses, etc in your online Poker software which are not present in any other competitors platform. This will attract players towards your platform.
Build a Secure Platform
Players always prefer to opt for a gaming platform which is completely secure and reliable. Always ensure that your online Poker software has all the requisite security features and also include responsible gaming guidelines in your platform so that your players can have a safe online Poker gaming experience.
Around the Clock Support for Customers
You should always make your customer’s satisfaction as your priority and ensure that your customer support team is available 24/7 for helping your customers or players. Meeting customer’s satisfaction is a key step of climbing ladders of success in every business.
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Crucial Features to be Covered in an Online Poker Software
Here are some of the crucial features which must be covered in an online Poker game software:-
Different Game Modes
A variety of game modes including multiplayer, play with bot, single player, etc must be supported in an online Poker game software.
Live Hand History
Detailed live hand history of players should be available in an online Poker software which can be helpful in tracking players behaviour and use it for resolving players disputes.
Standard Functions
Bet, ante, raise, blinds and many other standard functions of online Poker game must be supported in the online Poker platform.
Chip Management
Admin is facilitated to do removal or addition of chips via chip management module as per the requirements of the players.
Game Statistics
Detailed statistics of the game must be available in an online Poker game software development solution.
Achievement Badges
Achievement badges must be available in an online Poker game software to reward them for their game achievements.
Loyalty Programs
Loyalty programs such as bonuses or rewards for referring other players to your online Poker game software must be available on your platform.
Secure Payment Options
Secure options of payment which cover crypto and fiat payment options must be available in your online Poker software.
Chat and Messaging
The feature of chat and messaging must also be available in an online Poker game software to enhance interactivity among players.
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Which is the Best Online Poker Software Provider?
GammaStack is a name which you should definitely consider for getting the best online Poker software. Our team of expert and technically sound developers build fully custom online Poker game software exactly as per the specifications provided by you. We always ensure to do a thorough research about your targeted audience and geography so that we can deliver the most trending solutions for your business. Whether you need custom online Poker software or readymade white label online Poker software, we can serve your needs as per your requirements.
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Frequently Asked Questions
Some of the important features of an online Poker software include live hand history, different game modes, secure payment options, bonuses & rewards, etc.
You can start an online Poker business either by joining a Poker network or getting your own custom online Poker software built from scratch through a software provider.
GammaStack is one of the best online Poker software providers, backed by a technically strong team of developers.
Planning, setting up budget, licensing & regulation, software development, payment gateway integration, marketing & promotions are some of the important steps of starting an online Poker business.
Some of the popular versions of online Poker game include Texas Hold’em, Omaha, Five Card Draw, Seven Card Stud, etc.
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