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The biggest challenge of a novice entrepreneur while commencing an online poker room is how to lure customers as well as outshine the competition in the industry. Succeeding in a highly competitive online poker industry where different rivals are already successful and possess big budgets for marketing is not an easy task. To efficiently operate in this fastly growing and dynamic industry, you must differentiate yourself from others in the industry. You should strategically plan your online poker business through robust and strong USPs, powerful marketing campaigns and much more.
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How to plan USPs of your online poker room?
- USP or unique selling proposition is the way of how your online poker website differs or is better from others in the industry.
- Earlier, poker business startups used to advertise through radio or television for making their presence and convincing customers to choose them.
- But now as there are multiple advancements in the industry, the industry is going online as most of the target audience is getting inclined towards online poker gaming platforms as they find it a convenient and time-saving gaming method.
- World Wide Web or WWW is a highly competitive area thus novice iGaming companies should use different SEO tactics for attracting traffic towards their website.
- When the person lands on your poker website, the user must be immediately engaged towards the platform or else they will leave the landing page.
- For communicating their competitive advantage to the users over other competitor’s platforms, you must first research about your target audiences and their preferences.
- You should know your target audience’s goals, desires and requirements which will make it convenient for you to create a online poker software which can catch your prospect’s attention quickly.
- Beginner owners of online poker rooms should have an understanding of their competitors to understand what they exactly are doing to engage audiences.
- However it may seem like copying the USP of successful poker gaming businesses but it would look identical to users so you will find it difficult to keep your offerings unique from others.
- Thus you should plan a USP for your online poker website and must check answers to these questions:-
- How to make your online poker website profitable, trusted and popular?
- How to convince your target audience to choose your website over others?
- How to do branding of your poker room website so that you can outperform other rivals in the industry in terms of features, security and customer service?
- The answers to all these questions is planning a USP for your online poker website.
- You should first analyse and find a market gap which you can cover in your online poker website and that your rivals are not offering.
- Here are few ideas that can be covered in your online poker website and can act as your USPs:-
- You can plan a mobile application development for your online poker business as most of the target audiences prefer to play conveniently on their smartphones.
- Having a mobile presence of your poker platforms can enhance your online poker business’s exposure and engage more players.
- A 3D poker game is also a unique idea which is not much common among other competitors in the industry. You can leverage this amazing idea and gain a huge edge over other rivals in the industry.
- Virtual reality or VR is also a highly trending aspect of iGaming space and players really adore these realistic and immersive categories of games with engaging visuals.
- Live dealer poker or webcam poker is also really adored by the players as they get a chance to interact with the live dealers as well as other players and have an interactive gameplay.
- Social poker also has a huge fanbase as it does not force players to put their real money in gameplay but it is designed specifically for emphasising player’s interaction with each other. Thus you can add this feature as free in your online poker platform to engage more players.
- Crypto based online poker platforms are also a trending thing in the industry. Players would find it engaging to get a poker platform where crypto payments are allowed so that they can stay assured about the security and convenience of doing withdrawals and deposits in their desired cryptocurrencies.
- Rakeback is also one of the popular measures of client incentivisation which is deployed by different online poker rooms. Some bonuses are awarded through rakeback from every rake paid by a person on the website and on the next purchase, these bonuses can be spent. Introducing a rakeback feature in your online poker rooms can also be your USP.
- You can also include an inexpensive or a free session for online poker lessons from pros or experts on your online poker website which can attract novice players to learn the basics of the game.
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Mistakes to be avoided while creating your own online poker room
- As online poker’s vogue is growing continuously, more entrepreneurs are planning to create their own online poker room platforms.
- However it is quite tricky to start an online poker business from scratch and requires you to stay mindful while planning and executing your business idea and reap maximum profits.
- If you have plans to commence your online poker room business, then here are some common mistakes which you must avoid:-
- Not doing thorough market research before planning to build your online poker room software. It is really crucial to conduct well-defined research and identify the needs and expectations of your target audiences in terms of functionalities, features, UI/UX, etc. Skipping this step will result in building a platform which does not meet the expectations of the users.
- You must be capable of updating your platform as per the industry trend and shift gears as per the competition and trend of the industry. This will enable you to walk hand in hand with the industry trends and meet the expectations of your users to the fullest.
- You should always make sure that your platform possesses all the security features such as responsible gaming guidelines, two-factor authentication, easy exits for players, fraud detection tools, SSL encryption and much more so that your players can easily count on your online poker room software to have a secure gameplay.
- You should never underestimate the cost or budget planning stage while starting your online poker room software. Building your online poker room platform is a huge investment and involves multiple expenses starting from building a poker room software to marketing and promoting your platform. Thus you should have a clear budget in your mind.
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Crypto vs fiat online poker room
- Crypto technologies’ advocates state that crypto based gaming platforms are fast, modern and convenient which will gradually take over other iGaming platforms which are not crypto based.
- The crypto owners globally are estimated to increase rapidly with every passing year.
- As per research, the iGaming industry has seen a huge trend of crypto based gaming platforms in recent years.
- It seems that crypto based online poker rooms are more beneficial than fiat ones.
- Let’s have a look at the pros and cons offered by fiat as well as crypto online poker rooms to understand the difference between the two.
Fiat online poker rooms
Pros:-
- Almost every single person nowadays owns a Mastercard or Visa card. Thus they are owned by a large number of online poker players.
- Almost all casinos or online poker rooms accept fiat payments.
- Poker rooms based on fiat currencies are usually regulated and licensed thus they have more trust of the audiences.
- Players already have familiarity to the fiat based gaming sites thus they do not find them hard to understand.
Cons:-
- Getting a licence is becoming quite time consuming and complex thus making it quite tough to commence a business quickly.
- For identity check, players are required to go for KYC verification and KYC processes are getting increasingly complicated.
- When a poker room gets launched or started on a regional currency, there are chances of confusion with the fees of currency conversions.
- Fiat currency’s value might get smaller due to inflation
- Processing fees, withdrawal fees, etc are required in transactions that are fiat-based.
- Fiat-based transactions usually have more processing time.
Crypto online poker room
Pros:-
- Full anonymity and no verifications required.
- Crypto transactions are more secure, convenient and quick. Thus players find it easy to do transactions in cryptocurrencies.
- There are no exchange rate and security issues thus players can easily play poker games anywhere anytime conveniently without facing issues in in-game purchases.
Cons:-
- People easily find it tough to adapt to crypto based gaming platforms as they find it easier to do fiat payments.
- Some people will still require an exchange as they buy crypto on exchange and then go to poker rooms for depositing.
- The highly volatile nature of cryptocurrencies can affect the value of benefits.
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GammaStack : Offering advanced and feature rich online poker room software
Are you looking for a trusted online poker software development company that can offer you feature-rich poker game software as per your business needs? Then you must connect with GammaStack and get advanced poker game software covering all the required and trending functionalities such as:-
- Secure payment options(fiat and crypto)
- Engaging loyalty programs
- Multiple poker game variants supported
- Affiliate and agent system
- Powerful back office system
- PAM system
- CRM system
- Various table and lobby designs
- and much more
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Frequently asked questions
Yes, we can offer crypto based online poker room software development.
Yes, we can build custom online poker rooms.
Yes, our online poker room is mobile responsive.
Yes, PAM and the back office system is supported in our online poker rooms.
Yes, agent and affiliate systems are supported in our online poker rooms.
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