Sports Betting Platform Migration

 

Table of Contents

 

 

• Sports Betting Platform Migration
• What is Sports Betting Platform Migration?
• Why Sportsbooks Migrate to New a Platform Provider?
• Selecting an Ideal Platform Provider
• Strategies For Migrating to a New Platform
• Looking to Change Sportsbook Provider?
• How GammaStack Performs Seamless and Successful Sportsbook Migration

 

 

Sports Betting Platform Migration

 

 

For aspiring entrepreneurs and businessmen looking to invest in the sports betting industry, things are usually quite simple. They do their research about the online sportsbook providers, pick the ideal one, and they get themselves an online platform built. But after a few months, when they realize that their online sportsbook itself is creating challenges for them, and is not performing as they had imagined, they feel stuck.  

 

 

Only a handful of sportsbooks manage to meet the expectations of the bettors while others stay tangled in the challenges they face while carrying out business activities. While some struggle to wow their users, some don’t get access to the technical support they need. 

 

 

In today’s cut-throat competition, staying ahead makes all the difference. And when it comes to the online gambling industry, it becomes crucial to evolve with technology to cater to the needs of the modern bettors.  

 

 

To get out of the situation, some try to push through, come up with innovative schemes to generate profits, while some resort to exploring other diverse business opportunities. 

 

 

So how can sports betting businesses tackle the challenge of underperformance? How can they thrive in the market?

 

 

Sports betting platform migration is one solution that can help online sportsbooks to eliminate challenges and give a boost to their business. Not only sports betting platform migration and modernization can help you attract new bettors to your platform, but can also equip you with all the tools you need to facilitate business better.  

 

 

What is Sports Betting Platform Migration?

 

 

Sports betting platform migration translates to switching your sportsbook provider and migrating to a better, scalable, and advanced online sportsbook. The aim of the improved sportsbook is to serve your needs, eliminate the challenges you face,  and equip you with all the crucial tools while rendering outstanding betting experiences to your users. 

 

 

Why Sportsbooks Migrate to New a Platform Provider?

 

 

 

 

There are several reasons why sports betting business owners migrate to a new sportsbook provider. Below are the key reasons: 

 

 

Technical Support 

 

 

Several business owners face challenges with multiple aspects of their sports betting platform. But when they need technical support, they usually find themselves lost as no one is available to solve their queries. 

 

 

Betting Markets and Bet Type Support

 

 

Every online sportsbook strives to provide it’s users with as many bets and betting markets as possible since these are crucial for enhancing the engagement of the users. But in most cases, several sportsbooks limit themselves to a handful of bets and betting markets which become their primary obstacle. These platforms do succeed in catering to the needs of noob bettors, but when it comes to sharp bettors, they fall flat. 

 

 

Lack of Managed Trading Services

 

 

The high-risk management teams keep you informed when your sportsbook is exposed to elevated levels of risk. This not only enables you to stay aligned with the industry and your competitors but also enables you to make better decisions. Unfortunately, not every sportsbook has access to these services which becomes one of the reasons why they start looking to change sportsbook provider

 

 

Customer Experience

 

 

While some bettors bet for winning cash, some bettors place wagers for entertainment. But when these bettors have a hard time navigating through any sports betting website, they simply switch to another sportsbook. Cluttered user interfaces, less breathing spaces between elements, and complicated navigation as well as congested menus often drive visitors away. 

 

 

Higher Commission(GGR)

 

 

There is no doubt that sports betting businesses demand resources as well as investments. The cost of infrastructure, salaries of employees, third party integrations and so much more. And after dealing with tons of bills and invoices, sportsbook owners also pay hefty commissions to vendors or sportsbooks providers, which takes a toll on their profits and affects their business overall.  

 

 

Ownership Concerns for Customer Data 

 

 

Data is the new gold. Your customer’s data can enable you to conduct better analysis, make informed business decisions, can help you understand today’s needs better, and introduce new elements to the sportsbook. And hence, modern sportsbooks find it unacceptable to give the ownership of customer data to the sportsbook providers.  

 

 

Platform Control (Frontend and Backend) 

 

 

Several businesses find it crippling when they do not have complete control over the frontend and backend of the platform. This not only snatches away control from them but also keeps them from making crucial changes. 

 

 

Lack of Mobile Support

 

 

Mobile devices enable punters to place bets anytime, from anywhere, from the devices they prefer. Unresponsive sportsbooks often miss out on the pool of bettors that prefer mobile devices and tabs over laptops and desktops. 

 

 

Bugs and Glitches

 

 

Bugs and glitches often take a toll on the reputation of the platform. Punters often refrain from making transactions on such platforms that don’t work seamlessly. 

 

 

Performance Issues

 

 

If a sportsbook loads slowly, if punters have to wait for minutes for pages to load, and if tools take forever to appear, they simply move to faster platforms that load smoothly and render a better betting experience. 

 

 

Catering to Modern Needs

 

 

There was a time when only a few sportsbooks had made the shift from traditional gambling to modern gambling. But today, the scenario is different. Today’s bettors have access to hundreds of sportsbooks, all of which offer lucrative schemes and tempting welcome bonuses. The competition is so fierce, that if a punter is unable to find a feature he needs in one sportsbook, he’ll simply switch to another. Hence, catering to modern needs and fulfilling expectations is also one of the reasons why businesses are opting for sportsbook migration services.  

 

 

Credibility 

 

 

While every sportsbook strives to deliver its customers the best, most sportsbooks struggle to do the same due to outdated solutions and glitches. This not only leads to negative reviews but also puts a question mark on their credibility. 

 

 

If you are also one of the entrepreneurs or business owners facing any of the above issues, chances are, you are also planning to switch your sportsbook providers. 

 

 

So what points should be considered before picking the ideal sports betting platform provider for seamless sportsbook migration? Let’s take a look. 

 

 

Selecting an Ideal Platform Provider

 

 

 

 

Selecting the best sportsbook provider can be a daunting task. Especially when you are looking for migrating to a new sportsbook platform. After all, there are so many things to consider. But, we’ve made it easier for you. We have listed all the features and tools below, that an ideal sportsbook provider must include in your brand new sports betting website.   

 

 

Seamless Migration 

 

 

So you have decided to migrate to the sports betting platform. That’s great! But before you begin, the very first factor you must consider is if your new sports betting platform provider is capable of conducting a successful sportsbook migration. After all, unsuccessful migration can lead to downtime, complications, and increased cost. Hence it’s always crucial to check the background of the popular sportsbook provider you are considering to make the shift.  

 

 

Ownership of Customer Data

 

 

Data ownership translates to data access. And if your sportsbook provider has access to your crucial customer data, it can raise security issues for you in the future. Hence it becomes crucial while migrating to a new sportsbook platform to ensure you get complete ownership of the customer data. 

 

 

High-performance and Bug-free Sportsbook

 

 

High performing platforms are speedy, bug-free as well as glitch-free. Hence, it becomes essential to move from slow loading platforms to high-performance platforms that work seamlessly. Partnering up with sportsbook providers that conduct rigorous testing on the platforms bring you fast-loading as well as bug-free platforms.  

 

 

Managed Trading Services

 

 

Having a high-risk management team enables you to stay informed and make better decisions. Hence, while looking for a popular sportsbook provider, considering this factor becomes significant.

 

 

Extra Services

 

 

Extra services enable you to stay ahead of the competition and cut through the clutter. Hence while switching, ensure what your new vendor is providing? Are the odds and news coverage included? Are they providing you online as well as live casino? Are they offering third-party integrations? It’s important to ask yourself these questions before making the shift. 

 

 

Mobile Support

 

 

Having a responsive sports betting platform is always a huge plus as it enables your users to place bets with convenience and also gives them access to the world of betting on their fingertips. Selecting a sports betting platform provider that provides a mobile-friendly platform enables you to cater to your customer’s needs better.  

 

 

Complete Control 

 

 

Several online businesses fail to meet the expectations of the bettors. Why? Because they do not have control over the front end and the backend of the platform, which forces them to stay behind. Hence, it becomes crucial to migrate to a sports betting platform that gives you complete control.  

 

 

Retail Betting

 

 

It has been already established that the retail betting industry is here to stay. So why not invest in a platform that allows you to facilitate retail betting? Several betting platforms get held back just because their current platform doesn’t serve their purpose. Another reason why business owners start looking to change the current sportsbook provider. 

 

 

Live Betting

 

 

Pre-match bets are great. No doubt about it. But its also a fact that live bets are superior. Most bettors prefer live bets over pre-match bets as they render greater entertainment value, make better predictions, and increase engagement on the platform. 

 

 

 

 

Betting Market and Bet type Supports

 

 

Noob bettors might get drawn to a sportsbooks that provide access to a few betting markets and bet types, but for the long-run, you wanna make sure your new platform supports various betting markets and several bet styles such as head to head, handicap, parlay bet, over/under, parlay bets, money line bets and much more. 

 

 

Lower Commission

 

 

To ensure maximized profits and revenue, sportsbooks have started to opt for the latest sportsbook providers that take lower commission rates and provide best-in-class services.  

 

 

Maintenance Cost

 

 

While picking the best sportsbook provider, ensuring low maintenance cost enables you to get maximum return on investment. Not only this enables you to keep your platform up and running by 24/7 but also ensures your profits don’t get affected. 

 

 

Multi-currency Support 

 

 

Sports betting platforms attract international audiences. There are several countries that do not allow sports betting but permit the use of offshore betting platforms. Sports betting platforms often feel the need to change sportsbook provider when their platform doesn’t support multiple currencies. Hence, while migrating to a new sportsbook platform, ensure it offers you multiple currency support so that your bettors can place bets seamlessly. 

 

 

24/7 Customer Support

 

 

While migrating to a new sportsbook platform, choosing a sportsbook provider that provides 24/7 customer support ensures you cater to the needs of your customers better while combating all the technical challenges you face head-on. 

 

 

Latest Features

 

 

The competition in the sports betting industry is growing rapidly. Every day, a new sportsbook gets launch with the aim of hitting the jackpot. Hence, it becomes extremely crucial to hire a sportsbook vendor that provides all the latest features for your sportsbooks. 

 

 

Reliability 

 

 

Last but not the least, reliability. While migrating to a new sportsbook platform, it’s crucial to consider several points about the popular sportsbook provider you are opting for. These points include understanding the clients, reading the reviews, analyzing the online presence as well as their reputation in the market.  

 

 

So now that we have a complete understanding of the challenges and how to overcome them by choosing an ideal sportsbook provider, let’s take a look at strategies used for migration into the sports betting platform. 

 

 

Strategies For Migrating to a New Platform

 

 

 

 

Below are the strategies that are deployed for migration into the sports betting platform.

 

 

Rehosting

 

 

Rehosting is ideal for sports betting platforms that have been on the web for decades. Instead of completely switching to a new platform, rehosting gives you an opportunity to scale the existing platform.  

 

 

Repurchasing

 

 

Repurchasing enables you to move to a better version of the solution or to a completely new and improved solution which ensures minimal maintenance. 

 

 

Upgrading

 

 

For upgrading, sports betting platform providers analyze your existing platform, the setbacks it’s facing, the features it requires, and upgrade it with all the desired features as per your business goals. 

 

 

Retiring 

 

 

Sometimes, retiring your existing platform becomes a better idea than investing in its modernization as it only leads to increased costs and unnecessary complications. Hence, investing in a new platform and retiring the previous one can enable you to save big bucks and dodge complications. 

 

 

Refining

 

 

This process refers to eliminating the features that are no longer required and introducing the new as well as better features and software integrations. This enables you to refine your platform and make the shift to the better platform.

 

 

Looking to Change Sportsbook Provider?

 

 

GammaStack can help. GammaStack is one of the best sports betting platform migration service providers that enables you to make the shift from your existing sports betting platform to your new and improved sportsbook. 

 

 

We equip businesses with bug-free and glitch-free solutions that come with better user interfaces. We provide 24/7 customer support, get rid of the performance issues, equip them with solutions that are supported by mobile phones, enable them to facilitate live betting as well as retail betting, and also arm their business with our high-risk management teams. In addition to this, we also provide extra services that include odds providers, online and live casinos, third party integrations, and much more. 

 

 

How GammaStack Performs Seamless and Successful Sportsbook Migration 

 

 

At GammaStack, we strive for a seamless transition to ensure your sports betting business thrives. Hence, we follow the below steps to deliver you the best. 

 

 

Analysis

 

 

This is the first stage where we conduct a complete analysis of your solution. We take a deeper look at the existing tools, features, and functionalities to identify which ones can be easily optimized, which need major improvement, and which can be retired from the platform. Only after analyzing the complete solution, we move to the next step. 

 

 

Challenges

 

 

After conducting a thorough analysis of your existing software solution, we outline all the challenges your business might be facing. From performance issues to bugs, from minor glitches to major system failures, we create a detailed report to come up with an effective road map of our next actions. 

 

 

Blueprint Creation

 

 

Once we have identified and outlined all the challenges, we create a blueprint on how we would like to proceed. This is where we create a plan of action to ensure everyone has complete clarity and everyone is on the same page. 

 

 

The Transition

 

 

The last step is the transition. This is where we eliminate unnecessary features, retire outdated features, optimize existing features, and introduce new and improved features with the help of third-party software integrations. During the transition, we ensure we keep the elements from your older solution so that your users don’t get surprised when they see it for the first time so that you can facilitate your business smoothly. In addition to this, we ensure the new solution does not experience downtime, reduces your cost of operations effectively, and enables you to facilitate all the business activities seamlessly.
Want to change sportsbook provider? Contact us today!

 

 

Source

 

 

https://www.dragonspears.com/blog/application-migration-strategies

https://www.syberry.com/blog/streamlining-the-software-migration-process