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The online sweepstakes gambling industry is currently flourishing rapidly, and showing great future potential. Valued at USD 79.44 million in 2024, it is expected to reach USD 195.31 million by 2032, showing a projected CAGR of 11.5%. Online sweepstakes casinos are the most popular in countries like the USA, Canada, and Australia, but nowadays, they are gaining a steady fanbase in Europe and a number of Asian countries too.
The primary reason behind the popularity of sweepstakes gaming is the fact that although they come with a no-purchase-necessary clause, players can still win rewards and prizes that have real value. Interestingly, a majority of the players access sweepstakes platforms from mobile devices instead of desktops. Using mobile devices allows them to enjoy the games anytime and from anywhere. In fact, recent statistics show that as many as 50% (or more) sweepstakes users use mobile devices for this purpose.
This astounding scenario makes it critically important for sweepstakes businesses to optimize their platform, games, and services for mobile devices. Developing mobile-friendly sweepstakes is the need of the hour, and ignoring it might cost them a hefty chunk of their potential revenues.
Here in this article, we’ll discuss thoroughly about how a sweepstakes business can develop mobile-friendly sweepstakes that will attract and onboard global players. Keep reading!
The primary reason behind the popularity of sweepstakes gaming is the fact that although they come with a no-purchase-necessary clause, players can still win rewards and prizes that have real value. Interestingly, a majority of the players access sweepstakes platforms from mobile devices instead of desktops. Using mobile devices allows them to enjoy the games anytime and from anywhere. In fact, recent statistics show that as many as 50% (or more) sweepstakes users use mobile devices for this purpose.
This astounding scenario makes it critically important for sweepstakes businesses to optimize their platform, games, and services for mobile devices. Developing mobile-friendly sweepstakes is the need of the hour, and ignoring it might cost them a hefty chunk of their potential revenues.
Here in this article, we’ll discuss thoroughly about how a sweepstakes business can develop mobile-friendly sweepstakes that will attract and onboard global players. Keep reading!
Understanding The Mobile Sweepstakes Casino Model
Mobile sweepstakes platforms run games similar to that of traditional casinos. However, their operating models are completely different. In traditional online casinos, a player first needs to deposit money in order to play the various gambling games there. The money is used for wagering. However, online sweepstakes gaming platforms have a ‘no purchase necessary’ structure. This means that spending real money is not mandatory in sweepstakes.
Then, how do you play at sweepstakes casinos? With virtual currencies. Sweepstakes gambling platforms run on a dual-currency system, both virtual ones. They are called Gold Coins and Sweep Coins. Gold Coins are the primary currency that players use for playing the sweepstakes games. It is given away to players for free initially. Later, they can win or buy more. Sweep Coins, on the other hand, can only be won or received as bonuses, and can’t be bought. Sweep Coins are collected by players, and when they have enough, they can redeem them in exchange for real prizes.
When it comes to legal compliance, in most jurisdictions over the world, sweepstakes are not considered gambling because they don’t involve direct money-betting. Hence, they are subjected to more lenient legal requirements as compared to traditional online casinos.
Then, how do you play at sweepstakes casinos? With virtual currencies. Sweepstakes gambling platforms run on a dual-currency system, both virtual ones. They are called Gold Coins and Sweep Coins. Gold Coins are the primary currency that players use for playing the sweepstakes games. It is given away to players for free initially. Later, they can win or buy more. Sweep Coins, on the other hand, can only be won or received as bonuses, and can’t be bought. Sweep Coins are collected by players, and when they have enough, they can redeem them in exchange for real prizes.
When it comes to legal compliance, in most jurisdictions over the world, sweepstakes are not considered gambling because they don’t involve direct money-betting. Hence, they are subjected to more lenient legal requirements as compared to traditional online casinos.
Importance Of A Mobile-Friendly Platform For Sweepstakes
According to the data showcased by Scaleo, in the online gambling sector, in the year 2020, approximately 55% of online traffic came from mobile devices, and accounted for over 70% of online betting revenue. Naturally, this data has critical relevance in the online sweepstakes industry too, and indicates the importance of optimizing your sweepstakes platform for mobile devices.
Below are some of the other compelling reasons in favor of mobile-friendly sweepstakes software.
Below are some of the other compelling reasons in favor of mobile-friendly sweepstakes software.
Better Accessibility
A mobile-friendly sweepstakes casino offers better accessibility for players. Users can access them anytime, and from anywhere. Besides, mobile-friendly gaming sweepstakes can be accessed from any devices, such as smartphones, tablets, etc. This helps a business to expand its player base and onboard more and more players. This helps businesses to generate more revenue.
Lower Maintenance Cost
When you create a mobile-friendly platform, it is generally more responsive, and accessible through multiple devices including smartphones, tablets, and desktops. Hence, you don’t require to develop separate versions optimized for different platforms. Besides, mobile-friendly platforms require regular maintenance and updates. This proves to be beneficial in the long run because then you eliminate the need for any major fixes that might cost a lot. Mobile-friendly sites have comparatively lower maintenance costs since they are regularly updated and enhanced for mobile users.
Improved User Experience
User experience is an important factor in player onboarding as well as player retention. A well-built UI/UX design with interactive design and seamless navigation attracts players and makes it easier to discover the platform and all its features. When we optimize our platform for mobile users, we ensure improved user experience and better platform design that’s preferred by both newbies and experienced players.
Better SEO Rankings
A mobile-friendly platform also improves your SEO rankings in major search engines. This is because search engines like Google and Bing prefer websites that are optimized for multiple platforms and be relevant for a larger number of users. Better SEO ranking means more organic traffic and boosted revenue generation for your SEO business.
Better Reputation
Sweepstakes websites that are optimized for mobile access also get to enjoy a better reputation. A perfectly designed mobile-responsive website ensures trust, dependability, and credibility in the minds of the players. A fast-loading, uncomplicated website accessible from different devices is preferred by all users.
Competitive Advantage
Mobile-friendly sweepstakes platforms also provide you with competitive advantages in the market. With a mobile-friendly website, you can onboard more players, as compared to a desktop-only website which has limited accessibility among users. With better player onboarding and retention rates and enhanced user satisfaction, you get to enjoy a competitive advantage in the sweepstakes market.
What Makes A Sweepstakes Casino Software Mobile-Friendly?
Now that we’ve established why opting for a mobile-friendly sweepstakes software will be beneficial for a business, let’s discover the elements that make a sweepstakes platform mobile-friendly.
Mobile-Responsive Design
Craft a sweepstakes website that’s mobile-responsive, i.e. that adjusts to different screen sizes and resolutions automatically. This will offer a seamless experience on different devices such as smartphones, tablets, PC, laptops, etc. The most important elements of a mobile-responsive website are:
- Adaptive Layouts: Elements of a page, i.e. buttons, menus, game screen, texts, and others should automatically change the size and resolution in order to fit the mobile screen.
- Touchscreen optimization: The interface should be ideally optimized for touchscreen and elements should be of appropriate size so that mobile users can play with a single hand, and operate it by thumb movements.
- Different orientations: The screen should also change orientation, i.e. portrait and landscape modes as needed.
Fast Loading Speed
Speed is the ultimate factor that makes or breaks the fate of a website. slow speed is the number 1 reason for bounced traffic. Slow loading time will not only reduce the player retention rate but also prevent new users from joining in. Hence, optimize and compress images and videos, enable browser caching, minimize http requests by decreasing the number of elements in a page, reduce redirections, etc. to improve the loading speed.
Interactive & Intuitive UI
To develop a seamless mobile sweepstakes platform, you should also pay special attention to the user interface and optimize it for mobile users. Players should be able to seamlessly explore the platform and use all its functions easily. A number of aspects that improve the UI experience are:
- Simple navigation: It should be easy to navigate across the website/webpage and easily find what you’re looking for.
- Advanced graphics: using high-quality graphics will make the website more vibrant, appealing, and visually immersive.
- Enabling touch gestures: using multi-finger gestures such as pinching or zooming, swiping, etc. will also improve the UI experience.
- Haptic feedback: Enabling mild vibration or sound for every key touch will make it more engaging and interactive.
Cross-Platform Compatibility
Finally, the website should be optimized for different platforms, i.e. web, desktop, mobile browser, and apps in order to be qualified as mobile-friendly.
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Tips To Make Your Online Sweepstakes Platform Mobile-Friendly
In order to make your sweepstakes casino mobile-friendly, following these tips will be very helpful.
Improve Loading Speed
The first and foremost thing to fix on your sweepstakes platform is the loading speed. Search engines do not prefer sites that take more than 5-6 seconds to load. In order to ensure perfect speed, a sweepstakes software developer must optimize the following things:
- Lightweight codes: Coding should be optimized and kept lightweight in order to ensure high speed.
- Small file sizes: All elements such as images, videos, animations, and other graphical elements should be resized or compressed to ensure small file sizes that will load faster.
- Enabling cache: This will allow to store temporary data to the user’s devices, which will ensure that the website loads faster the next time the user accesses it.
Optimize CTA Placements
CTAs are very important elements of a website. In order to make the most out of a website or webpage, the optimized placements of CTAs are of high importance. So, make clear CTA buttons and use the proper size that are clearly visible and usable by mobile users. Then, optimize their placements for mobile screens so that users can access these buttons without having to search for them. Most importantly, the CTA buttons should be relevant for mobile users and drive them towards a desirable solution that they’re looking for.
Make Navigation Easier
A simple and uncomplicated UI design enhances the user experience significantly. Whereas, a complicated layout where players find it difficult to find the things that they are looking for, results in abandonment of the platform. This is why sweepstakes developers should pay special attention to the webpage designs.
In order to make navigation easier and mobile-friendly, optimize it for single-hand use by mobile users. You should minimize the menu items, and keep the labels simple and to-the-point for ease of understanding. Don’t opt for a too fancy or complex menu design that will confuse the users.
Integrate Compatible APIs
Another highly important element of a sweepstakes gaming website is API integration. With 3rd party API integrations, we can solve various problems of our website and make it feature-rich. A few APIs that are commonly used in sweepstakes software and websites are security-enhancing APIs, analytics APIs, Content Management Systems, Client Relationship Management systems, payment gateways, and sweepstakes games APIs from game providers.
When it comes to integrating 3rd party APIs, make sure that the ones you choose are compatible and optimized for mobile use. Here are a few ways to ensure the same:
- Optimize the API response time for quick operations on mobile devices.
- Use data formats that are compatible with smartphones and tablets. For example, Javascript is mobile-friendly while XML is not.
- Ensure maximum security with API authentication and authorization process.
- Also, optimize APIs for varying network speeds since mobile users can often experience fluctuations in network.
Provide Better Security
Mobile devices are more susceptible to internet threats. Hence, better security systems are needed for your mobile sweepstakes casino when you’re trying to make it mobile-friendly. Try using blockchain-based security, https servers, and other advanced security features into your website.
Place A Search Button
A search button is an essential part of a user-friendly UI. It enables users to quickly find what they are looking for. While placing a search button, a few things to ensure will be:
- It should be easily accessible and visible from every webpage. The size should be perfect for mobile users and one-hand operation.
- Enabling auto-suggestions will help users to get what they’re looking for even more quickly.
- Optimizing it for voice search will further improve the user experience.
Optimize Texts & Images
Also optimize texts, images, videos, and other elements for mobile use. Reduce the size of the files by compressing them. Don’t go for a too fancy script. Optimize the font size and style of your gaming sweepstakes platform to support better resolution on mobile devices.
Perform Thorough & Regular Testing
Finally, regularly test your website for speed, resolution, and overall mobile responsiveness. Fix any glitches as soon as you find them and keep them in the best possible state at all times. Regular testing will ensure smooth functionality across all devices, faster loading time and zero lags, bug-free and seamless gaming experience, maximum security and safety protocols, etc.
Build A Mobile-Friendly Sweepstakes Casino With GammaStack
Embrace creativity and uniqueness to leverage the maximum potential of your sweepstakes software by making it mobile-friendly. GammaStack, with 13+ years of market experience and a team of 500+ professionals, is a pioneer in this field. Enjoy undisputed competitive advantage with stunning features, flawless integrations, and superb UI/UX that get players hooked. Thoroughly optimized for mobile users, now attract more users than ever before to give your ROI a much-needed boost.
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Frequently Asked Questions
GammaStack can take care of it for you. Our team of experts will develop a platform that’s completely optimized for mobile users and also offers cross-platform compatibility.
With GammaStack, you can enjoy both end-to-end sweepstakes software development and ready-to-launch gaming sweepstakes software development services.
Yes. GammaStack offers various kinds of customization options when it comes to sweepstakes software development.
Yes. WIth GammaStack, you can also develop brand-new and unique sweepstakes games for your platform.
