
Share it
TABLE OF CONTENTS
- What Is A Sweepstakes Software?
- Understanding Different Types Of Sweepstakes Software
- How To Choose The Right Sweepstakes Casino Software
- Must-Have Features Of A Sweepstakes Software
- Benefits Of Choosing The Best Sweepstakes Casino Software Development Company
- Why Choose Gammastack?
- Frequently Asked Questions

How To Choose The Right Sweepstakes Software
As a result, an umpteen number of start-ups are eager to venture into the online sweepstakes business and benefit from its popularity. However, this very fact also makes the sweepstakes casino market extremely competitive.
If you’re planning to open your own sweepstakes business, then at this stage, the most important decision for you to make is choosing the right online sweepstakes software, as this decision can make or break your business.
Feeling overwhelmed? Don’t worry when we’re here to help you out! Here in this article, we’ll discuss everything you need to know about sweepstakes gaming software. Read on, and make an informed decision.
What is a Sweepstakes Software?
Sweepstakes platforms don’t involve gambling with real money. Instead, it uses Gold Coins, a virtual currency for gambling. Players usually receive Gold Coins as bonuses or rewards, and when they run out, they can either wait for another bonus or purchase Gold Coins in exchange for real money.
Sweepstakes casinos also have another type of currency, i.e., Sweep Coins. Players can only receive Sweep Coins as bonuses and rewards, and cannot purchase them directly. Users need to save Sweep Coins, and then redeem them for real-life rewards.
Different Types Of Sweepstakes Software

Bespoke/Custom Sweepstakes Casino Software:
When a business opts for a completely customized, end-to-end software development for sweepstakes, it is called bespoke/custom sweepstakes gaming casino software. Choosing this type of sweepstakes development allows complete freedom of creativity, and you get a 100% unique sweepstakes platform. However, the development process might be costly and time-consuming.

Ready-To-Launch Sweepstakes Gaming Software:
Businesses also have the option to choose a turnkey or white-label sweepstakes development. As the name suggests, they are ready-to-launch software, meaning the primary development stages are already done. However, a buyer has the option to customize the front-end and the designing elements to some extent. Turnkey and white label solutions are more cost-effective, and also get ready for deployment quickly, usually weeks.
So, the choice depends on your budget, timeline, and the level of customization that you require.
How To Choose The Right Sweepstakes Casino Software


Start By Defining Your Requirements
As we’ve discussed earlier, choosing the right sweepstakes gaming software heavily depends on your requirement. So, first understand and list out all your requirements for features, customization options, integrations, and other elements. You can also make two lists of ‘must-have’ requirements and good-to-have’ requirements that will further help you make an informed choice.

Shortlist Sweepstakes Casino Development Companies
After listing out your requirements, you can go ahead and shortlist a number of online sweepstakes gaming software distributors or developers based on their performance, experience, portfolio, and how well they can meet your requirements.

Compare Their Offerings
Now it’s time to compare the offerings of different sweepstakes casino gaming platform companies and see which one is the best suited for your needs. Check the features and make sure that the chosen one is offering everything that you require. Compare the technical aspects and ensure that your sweepstakes casino uses an advanced tech stack, making you future-proof. Also find out about their tech support and customer service teams and make sure that it offers you comprehensive support post-launch.

Legal Compliance & Regulations
Although a sweepstakes casino involves a more lenient approach when it comes to legal compliance, there are still varying regulatory compliances that an online sweepstakes casino must fulfill. This includes a ‘no purchase necessary’ clause, business licenses to legally operate under a jurisdiction, bonds and registration fees (if any), etc. So, choose a sweepstakes provider that adheres to all relevant laws and regulations. Before finalizing a sweepstakes software, make sure that it fulfills all the legal requirements.

Customization Options
Whether you choose a custom sweepstakes development, or go with ready-to-launch turnkey options, your sweepstakes casino should offer you certain levels of customization options. Whether it’s in feature selection, platform designing, integrations, or payment gateway selection, customization is very important.
- Choose a software with customization options: Go with a sweepstakes management software that allows you to customize the design and theme.
- Ensure that the provider offers secure payment options: Opt for a provider that allows multiple payment gateway integrations.

Seamless User Experience
A smooth and glitch-free user experience is non-negotiable. Ensure that the sweepstakes platform is smooth and attractive, functions seamlessly, and attractive enough to retain players for longer. Ensure it is mobile-responsive, loads fast, has a simple navigation system, and compatible with multiple platforms.

Game Variety
Your sweepstakes casino software should offer a plethora of game varieties. Some common and popular games for sweepstakes casinos include slots, card games, table games, dice games, mini games, etc. It should also be flexible enough to allow advanced types of game integrations in the future.
- Choose a sweepstakes provider with a wide variety of games: Ensure that the provider is capable of integrating a wide variety of games to suit the tastes of different users
- Ensure the games are advanced and innovative: Not only the quantity, but focus on the quality too, and go with a platform that facilitates innovative and unique games
- Customize bonus offers and apply gamification techniques: Also, make sure that the sweepstakes has the bonus management feature and gamification tools for enhanced player retention rates.

Post-Launch Support & Maintenance
After launching your sweepstakes casino, having a proper maintenance schedule at regular intervals is also necessary. This will keep your sweepstakes platform up and running. You should also avail of regular updates for better usability. Plus, when you’re ready to scale up, your online sweepstakes gaming platform should accommodate that.

Check The Software Demo
Next, ask for a demo. In the demo testing, check the following things:
- An engaging and attractive user experience
- Seamless performance without any interruptions
- Administrative controls and aspects that you can modify

Finalize Pricing & Other Terms
When you’re happy with all the aspects of your selection, finalize the pricing and other terms. Inquire about the support they’re willing to provide during business setup, including helping with legal compliance. Make sure that there aren’t any hidden charges. Also, ensure timely delivery and post-launch support.
Following this step-by-step process will help you make the right decision about your sweepstakes platform choice.
Must-Have Features Of A Sweepstakes Software

Robust Security Systems
Being equipped with a robust security system to keep the platform as well as the users safe from various online threats is a must. Ensure features like 2FA Logins, blockchain-based security protocols, anti-fraud mechanisms, and other security elements are present.

KYC Module
Having a system for KYC checking and player identity verification is another non-negotiable feature of a sweepstakes casino. In order to operate legally under several jurisdictions where sweepstakes gambling is banned for underage players, a business must ensure compliance with the help of this feature.

Analytics Tools
An analytics tool helps a sweepstakes business to track and analyze several types of business and customer data, which offers them valuable insights. Using these insights, businesses can make better decisions and optimize their day-to-day operations. Data analytics also helps in predicting future trends and personalizing player experience.

Transaction Management
A transaction management system helps you keep track of all transactions, including purchases, cashback, refunds, bonuses, etc. It also supports multiple payment gateways and ensures a safe and secure environment for financial transactions.

Staff Management
A staff management system is necessary for seamlessly managing the day-to-day operations of your sweepstakes casino. The staff management system lets you manage employee schedules, payrolls, leaves, and holidays etc.

Content Management System
A content management system integrated with a sweepstakes platform helps manage the in-platform content. With a robust CMS tool, you can seamlessly manage banner content, pop-ups, push notifications, personalized emails to players, etc.

Player Management Tools
With the player management tool, you can keep track of player activities, develop and deliver personalized game suggestions, assign loyalty points, etc. This tool helps improve player satisfaction and increase player retention rates.

Responsible Gambling Tools
Keep players away from unhealthy gambling addictions with responsible gambling tools, and promote a healthy and desirable sweepstakes gambling experience for all. These tools are essential nowadays for player safety and well-being.

Bonus Management
With bonus management tools, you can create, activate, deactivate, or restart bonus deals and offer them to players in order to enhance player engagement and satisfaction levels. Offering lucrative bonuses is a must for long-term player retention.

Push Notifications
Push notifications allow a business to directly reach out to players and offer personalized deals, discounts, or suggestions. It also helps bring players who have temporarily abandoned playing back in the loop.

In-Platform Chat
The in-platform chat feature allows players to communicate with each other while playing games within the platform. This feature contributes toward an improved user experience by promoting social interactions, which is one of the main highlights of the platform.

Social Media Sharing
Through the social media sharing option, players can share their sweepstakes gaming updates on social media platforms directly. This not only improves user experience but also promotes your business organically.
Discover More Blogs On The Following Categories:
Benefits Of Choosing The Best Sweepstakes Casino Software Development Company

Expertise & Experience
A reputed and experienced online sweepstakes software developer will bring in years of acquired industry knowledge and deep learning expertise to every project. This added knowledge will help you to:
- Develop a feature-rich platform that resonates with the players
- Apply industry best practices and proven ways of success in business
- Reduced errors and faster, better work quality
- Added insights into market trends that will offer a competitive advantage.

Cost-Effectiveness & Timely Delivery
Choosing an expert team of developers will also help you save money and time. An experienced team will complete the same task in less time and with more perfection. This will also reduce unnecessary reworks and corrections that will help save both time and money. They will optimize the whole development process and deliver you the final work on time, every time.

Flexibility & Scalability
Your sweepstakes platform should also offer scalability that allows you to grow. The more experienced sweepstakes developers build the platform in a way that allows easy scale-up and expansion. Further, they also offer flexibility like cross-platform compatibility, feature additions, and design updates.

Robust Post-Launch Support
Another reason for choosing a reputable and experienced developer for sweepstakes is the post-launch support it offers. These types of well-established organizations offer ongoing technical support and fix any glitches as soon as they appear. They monitor the performance of the software at all times and help you maintain uninterrupted uptime. Further, they also provide regular updates for enhanced security and improved performance.
Why Choose GammaStack?
Frequently Asked Questions
A sweepstakes management software is an online platform that enables players to play sweepstakes games.
Choosing the right sweepstakes casino software depends on the requirements of your business. Hence, first defining the requirements, and then choosing a sweepstakes gaming software that fulfills all your criteria, will be the correct way of choosing.
Some essential features of a sweepstakes casino platform are: legal and regulatory compliance, customization flexibility, a handful of advanced features and tools, seamless user experience, constant technical support, and consistent post-launch maintenance.
GammaStack is one of the best sweepstakes gaming platform developers in the world because it provides futuristic services at an affordable rate. It includes all the essential features that a sweepstakes software must have, plus some more! When it comes to service quality, GammaStack exceeds expectations with every single project and helps businesses reach their business goals effectively.
GammaStack offers sweepstakes management software development services, sweepstakes game development services, post-launch maintenance and support, marketing support, and more services related to sweepstakes.
Yes. GammaStack offers on-demand post-launch services for sweepstakes casinos.