From Excel to AI: 25 Years of CRM Evolution in iGaming
A bold, story-driven session with global CRM strategist Shahar Attias, exploring how iGaming’s player relationship management transformed from spreadsheets and gut instinct to predictive models and intelligent automation.
Live on Zoom
Founder & CEO, Hybrid Interaction
Meet Your Expert Speaker
Shahar Attias
Founder & CEO, Hybrid Interaction
A globally recognized CRM strategist, Shahar has led consulting projects for 350+ iGaming operators and suppliers across Europe, the UK, the US, and LATAM. Before founding Hybrid Interaction, he held senior roles at 888, Playtech, and PokerStars.
His clients include Greentube, GiG, Hard Rock, William Hill, Entain, BetConstruct, and many more.
What You’ll Discover In This Webinar
This session breaks down 25 years of hard-earned CRM lessons from inside the world’s biggest iGaming brands. Here’s what you’ll walk away with:
What CRM looked like before automation — the raw, manual, and messy beginnings that shaped the discipline.
How automation, segmentation, and omnichannel strategies reshaped player engagement forever.
The patterns, pitfalls, and playbooks Shahar has seen across operators worldwide and how to avoid the common mistakes.
Why CRM is no longer a retention function but a revenue-driving growth strategy and how leadership should rethink it.
Real use cases of predictive modeling, hyper-personalization, and CRM tech stacks that actually perform.
What the 2030s hold for CRM and how to prepare now for the next era of intelligent customer relationships.
What You’ll Discover In This Webinar
This session is designed for iGaming operators, CRM and marketing professionals, C-suite leaders, and anyone shaping player retention and engagement strategies. If you’re building, scaling, or optimizing CRM in casinos, sportsbooks, or gaming platforms then this is for you.
No, the webinar is 100% free to attend. Simply register to secure your spot and receive the access link in your inbox.
📍 Online via Zoom
📅 November 27, 2025 | 🕒 3:00 PM CET
After registering, you’ll get a confirmation email with your unique joining link.
Yes! All registered attendees will receive an on-demand replay link after the live session. Even if you can’t make it live, sign up to get access to the full recording.
Not at all. The webinar is designed to deliver both strategic insights and practical lessons whether you’re a senior executive, a mid-level manager, or just exploring CRM transformation in iGaming.
Absolutely. We’ll have a live Q&A segment at the end where you can bring up your real CRM challenges and get direct insights from Shahar Attias.