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The iGaming sector has evolved tremendously over the years and has become more than just an online gambling marketplace. Today, the iGaming market is able to bring audiences to digital entertainment. This sector has expanded into an entertainment business, which has diversified into multiple online platforms.
If you are looking to enter into this space, and want to know what is an iGaming operator definition? Or you are an iGaming operator looking to know more about this sector, this guide is for you. This essential beginner’s guide to iGaming operators will help you understand the key factors that make an iGaming business successful and how it works.
What is an iGaming Operator?
In simple terms, an iGaming operator is a person, company, or entity that offers online gambling services and manages platforms where players or users can visit and gamble online. They can place bets on various forms of betting games such as casino games, sports betting, lottery, bingo, poker, etc.
These iGaming operators run software or websites that take wagers or bets and offer winnings to players if they win a bet. You can think of them as a bookmaker that operates online casinos.
iGaming operators are the ones running the online gambling industry. They offer the general public the opportunity to bet and win through an online gambling system. It is not necessary that they also provide the technology or platform to bet on; these are offered by service providers within the iGaming industry.
Let’s explore this sector more and learn how iGaming gambling operators play a bigger role in it.
What is the Role of an iGaming Operator?
An iGaming operator has various responsibilities in terms of providing the facility to gamble online. There are various types of iGaming operator based on their role in the industry. The primary responsibility is providing an excellent customer experience through delivering high quality platform where consumers can gamble. Other key responsibilities include, but are not limited to:
- Platform management
- Type or types of games to offer
- Customer support
- Secure payment processing
- Regulatory compliance
- Risk management
- Data privacy & protection
- Marketing
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Structure of the iGaming Industry and How an iGaming Operator Fits in?
Below is the structure of the iGaming business model:
The iGaming industry works on a structure that creates roles and responsibilities for each service provider. An iGaming operator works on providing an exceptional gambling experience to players. Let’s understand the key players in this ecosystem:
iGaming Game Developers
The game developers are the ones creating the games available to the iGaming operator. They write the code and create various casino games, including slot games, sports betting platforms, and all iGaming games.
Payment Processing Providers
Payment processing providers are the suppliers of the payment gateways that facilitate payments on the iGaming platforms. Online gambling operators ensure that these providers offer robust payment gateways that facilitate safe and quick transactions. Popular payment providers like PayPal, ecopayz, and others offer diverse payment options for online casinos and sportsbooks. This includes payments through debit/credit cards, e-wallets, or cryptocurrency.
iGaming Platform Provider
The iGaming platform providers are the online gambling operators that provide the platform to gamble online. They are an integral part of the iGaming business. In their role of iGaming operators, they develop the software infrastructure that drives the platform. Prominent iGaming software provider, GammaStack, offers start-to-finish software development for all types of online gambling games.
Regulators and Gambling Authorities
These are the regulators or government bodies that regulate the online gambling operators. They ensure that the iGaming business model complies with all local laws and regulations. They also include licensing bodies and authorities that ensure law enforcement within the jurisdiction of the iGaming operator. They play a crucial role in the iGaming business model as they provide licensing to the operators to offer online gambling services legally.
iGaming Operators
The iGaming operator definition is to provide the games or platforms to players to bet on casino games and sports. The main role of iGaming operator is to manage the platform along with building marketing and promotional strategies.
Affiliates and Marketers
Affiliates or affiliate marketers play a vital role in any iGaming business model. They are the ones promoting the iGaming operator’s platform through different channels. The role of iGaming operators is to hire affiliate marketers to influence and bring engagement to the platform. In exchange for their service, they are offered with commsiosson based on the sales they bring.
Customers or Players
The players are the final consumers of the platform, where the iGaming ecosystem ends. They are the ones engaged with the platform, place bets, and wager money on the platform offered by the iGaming operator.
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The main Role of an iGaming Operator
The key role of an iGaming operator is to deliver a high-quality and standardized online gambling platform to players. An iGaming operator is responsible for various duties to supply an unforgettable online gambling experience to players.
The key responsibilities of an iGaming operator for continuous stability and success include, but are not limited to:
- Continuous updates and technological improvements
- Management of game portfolios
- Risk management
- Access to diverse betting markets
- Building marketing strategies
- Data analytics
- Player engagement and retention strategies
- Advertising services
- Data protection
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Factors Responsible for the Success of an iGaming Operator
The iGaming industry is highly competitive, and to continue providing online gambling services, iGaming operators need to master some key areas for running a successful iGaming business model. By choosing customer experience as the main focus and providing advanced technology, an online gambling operator can set itself apart from the competition.
These are some key factors that are responsible for the success of an iGaming business model. It includes:
Customer Focused Factors
- Regulatory compliance
- Brand recognition
- Marketing strategies
- Customer acquisition rate
- Customer retention rate
- Responsible gambling
- Dynamic games portfolio (slot games, casino games, sports betting, etc.)
- User experience
- Payment getaways
- Customer support
Technology-Driven Factors
- High-tech security
- Robust platform integration
- Device Compatibility
- Innovations and upgradations
- Network security
How GammaStack is Your Best iGaming Software Provider?
As an online gambling operator, GammaStack provides iGaming software development for launching an iGaming business. With more than 14 years of experience in developing iGaming software solutions, GammaStack is renowned for providing a full-functionally and automated PAM system. Equipped with an expert team of game developers, we provide an unforgettable gaming experience to your players. Additionally, GammaStack proudly offers full ownership benefits to our clients of their iGaming platform.
Host your iGaming platform with GammaStack’s online gambling operator. Speak to our iGaming experts today to discuss your requirements.
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Frequently Asked Questions
An iGaming business model offers online gambling services, which include betting on online casino games and sportsbooks.
GammaStack provides iGaming software development for all types of iGaming platforms. Contact us to know more.
An iGaming operator is a person, company, or organization that provides iGaming platforms for players to bet and wager money. The role of an iGaming operator is mainly to facilitate the platform for users to visit and bet on a variety of online gambling games.
Yes, GammaStack provides white-label iGaming solutions ready to be launched in the market. Contact us to discuss your requirements.
There are mainly 5 types of iGaming operators, including,
- Online casinos
- Sports betting
- Poker
- eSports
- Live dealer studios
